Eyes on the Road

February 14, 2024
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Steering the Conversation: Navigating the Apple Vision Pro Driving Controversy

The automotive industry is entering a groundbreaking phase as companies explore ways to incorporate virtual reality (VR) and augmented reality (AR) technologies into vehicles. However, these innovations are intended for passengers, not drivers. This distinction is important because there is growing alarm about people using the new Apple Vision Pro while driving.

Based on a survey of 1,000 Americans and 105 truck drivers, this article explores public perceptions and opinions about using AR technology in vehicles, especially self-driving cars. Let’s navigate through how Americans, especially truckers, feel about adopting such cutting-edge technology on the road.

Key Takeaways

  • 3 in 5 Americans are extremely concerned about the safety implications of self-driving car users wearing the Apple Vision Pro while on the road.

  • Despite concerns, 1 in 5 Americans would be open to wearing the Apple Vision Pro while driving in a self-driving vehicle.

  • 80% of Americans think it’s extremely important to have clear legislation and guidelines regarding the use of Apple Vision Pro in self-driving cars.

  • Nearly 5% of American truckers have seen a self-driving car user wearing an Apple Vision Pro.

Infographic of the genera public's perspective on wearing the Apple Vison Pro while driving

  • Nearly 70% of Americans were unaware of self-driving car users wearing the Apple Vision Pro while driving.
  • 3 in 5 Americans are extremely concerned about the safety implications of self-driving car users wearing the Apple Vision Pro while on the road.
    • Baby boomers are the most concerned about the safety implications, while Gen Zers are the least concerned.
  • Despite concerns, 1 in 5 Americans would be open to wearing the Apple Vision Pro while driving in a self-driving vehicle.
    • Gen Xers are the most willing to wear the Apple Vision Pro while driving in a self-driving vehicle, while Gen Zers are the least willing.
  • 80% of Americans think it’s extremely important to have clear legislation and guidelines regarding the use of Apple Vision Pro in self-driving cars.
    • Baby boomers are the most concerned about clear legislation and guidelines.

Trucker's perspective on wearing the Apple Vision Pro in self-driving vehicles.

  • Nearly 60% of truckers were unaware of self-driving car users wearing the Apple Vision Pro while driving.
  • 3 in 5 truckers are extremely concerned about the safety implications of self-driving car users wearing the Apple Vision Pro while on the road.
  • Nearly 5% of American truckers have seen a self-driving car user wearing an Apple Vision Pro.
  • Despite concerns, 1 in 4 truckers would be open to wearing the Apple Vision Pro while driving in a self-driving vehicle.

 

Methodology

JW Surety Bonds surveyed 1,000 Americans to explore their awareness and perceptions of using augmented reality (AR) devices like the Apple Vision Pro while on the road. The average age of respondents was 40; 42% were male, 57% were female, and 1% were non-binary. The generational representation was 10% baby boomers, 25% Gen X, 48% millennials, and 17% Gen Z. Additionally, we surveyed 105 truckers. The average age of trucker respondents was 40; 64% were male, and 46% were female. The generational representation for truckers was 8% baby boomers, 25% Gen X, 60% millennials, and 7% Gen Z.

About JW Surety Bonds

JW Surety Bonds stands as a leading national provider of surety bonds, offering a wide range of solutions from freight broker bonds to mortgage broker bonds. Our collaboration with a vast network of sureties and insurance companies across the country enables us to deliver specialty rates and programs, ensuring our clients’ needs are met with precision and professionalism.

Fair Use Statement

Interested in discussing the intersection of driving safety and advanced technology with your audience? You’re welcome to share the insights from this article for any noncommercial use. We ask only that you provide a link back to this page, ensuring your readers have access to the complete findings and methodology of our study.

 


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