Unexpected ways to build loyalty as an auto dealer

zombieite / Foter / CC BY


Jewel Lee Kenley was a piano teacher, but became an auto dealer after she had to take over the business of her deceased husband. Ever since, she has been looking for new ways to run the dealership.

Throughout the years, she has become an expert in building enduring relationships with customers, as well as with staff. Some of the customers have bought more than 30 vehicles from her dealership, which is a telling number.

How did she manage this? She calls almost everybody who has bought a car from her to thank them within two weeks after the purchase. She also asks if they are happy with it and if they are experiencing any problems.

Naturally, such an approach is time consuming, but is building strong relationships with customers. It’s all about the close contact and personal touch.

Read the source article at Front Page

Eric is the Chief Marketing Officer of JW Surety Bonds. With years of experience in the surety industry, he is also a contributing author to the surety bond blog. He has held a range of different roles within the surety industry, from agent assistant to bond issuer, which gives him a unique insider perspective on surety related topics.

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