The importance of honesty in the auto dealership business

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There are various dishonest practices in the auto dealership business, but it seems that leaving them behind is a good idea. Honesty in car sales brings much better results both in terms of moral standards and of higher sales and customer retention.

The usual cases of dishonesty include everything from manipulative sales practices to outright illegal activities. In all cases, the outcomes for the dealership are negative. The reasons for dishonesty are also various. Sometimes it’s the unrealistic company policy on number of sales, or simply inside competition. Still, in all situations dishonesty is a near-sighted approach.

Honesty pays off in terms of retaining happy customers and boosting sales, brand visibility and word of mouth. Satisfied customers turn into the best brand ambassadors simply because they like your dealership.

Read the full article at Dealer Communications.

Eric is the Chief Marketing Officer of JW Surety Bonds. With years of experience in the surety industry, he is also a contributing author to the surety bond blog. He has held a range of different roles within the surety industry, from agent assistant to bond issuer, which gives him a unique insider perspective on surety related topics.

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