Millennial Selling Strategy—from a Millennial

Rosenfeld Media / Foter / CC BY

More and more auto dealers are stumbling upon a new buyer phenomenon – the Millennial. The millennial customers are quite a different kind, which means that dealers need to adapt to their ways of shopping if they want to be successful with this generation.

The most common characteristics of millennial buyers are that they are very well-informed, follow various news sources online and are not afraid to ask more questions than ever. To match this style, auto dealers need to get at least equally informed. They should also gear up their online presence in order to modernize their selling methods.

The top five strategies to effectively sell to millennials include making your business mobile friendly, embracing reputation management, engaging in social selling, doing forward thinking consultative selling and ensuring effective follow-up.

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Eric is the Chief Marketing Officer of JW Surety Bonds. With years of experience in the surety industry, he is also a contributing author to the surety bond blog. He has held a range of different roles within the surety industry, from agent assistant to bond issuer, which gives him a unique insider perspective on surety related topics.

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