Manufacturers’ Lists: How to Make the Best of Them

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Manufacturers’ lists are a precious source of customer information for auto dealers, especially if used in the best possible way. They contain data about customers using older vehicles and customers whose leases are ending. Knowing such details is a great venue for making relevant connections with potential customers.

Marketing automation offers a productive way to reach out to potential customers and engage them with interesting offers that match their personal situation and needs.

With a marketing automation plan, you can invest in customer loyalty by developing personalized communication. By consulting the manufacturers’ lists, you will also know to which customers to offer trade-ups and promotions. By anticipating their needs, you can turn one-time customers into loyal brand ambassadors.

Read the full article at Dealer Communications.

Eric is the Chief Marketing Officer of JW Surety Bonds. With years of experience in the surety industry, he is also a contributing author to the surety bond blog. He has held a range of different roles within the surety industry, from agent assistant to bond issuer, which gives him a unique insider perspective on surety related topics.

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