Want to boost your auto dealership sales in 2014?


Would you like to make more sales in your auto dealership this year?

You can start by smiling. The way you welcome a customer in your showroom is important for the general tone of your communication and the result of their visit. The next steps in the selling process are actually the same steps as you have always taken. They include a presentation, a demo drive, a re-presentation and so on, until you reach the close of the deal.

There is an element that you might be missing, but will be of great help in improving your understanding of the sales process. If a customer is in your dealership, this means she is looking for a professional salesperson who can justify a buying decision. This is the role you need to fulfill to meet her needs in this situation.

And don’t forget the prompt welcoming smile.


Read the source article at Dealer Communications

Eric is the Chief Marketing Officer of JW Surety Bonds. With years of experience in the surety industry, he is also a contributing author to the surety bond blog. He has held a range of different roles within the surety industry, from agent assistant to bond issuer, which gives him a unique insider perspective on surety related topics.

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