Employee Pricing Option for GM Recalled Car Owners

paul bica / Foter / Creative Commons Attribution 2.0 Generic (CC BY 2.0)

Vehicle owners that have to return their GM cars because of the ignition switch recall are offered a great new opportunity with GM in order to keep them true to the brand. GM first offered only a $500 discount on their next purchase, but the new deal is much better. Such owners can buy their next GM car at the employee pricing levels.

The offer is available during the whole recall period. Affected owners can purchase 2013 to 2015 models at the reduced prices. The employee pricing means that customers will need to pay a price that is below dealer invoice.

The ignition switch GM recall started in April and is expected to finish by October. The $500 discount did not seem as a strong enough initiative for the affected owners, thus GM decided for this more alluring offer.

Read the full article at Autoblog.

Eric is the Chief Marketing Officer of JW Surety Bonds. With years of experience in the surety industry, he is also a contributing author to the surety bond blog. He has held a range of different roles within the surety industry, from agent assistant to bond issuer, which gives him a unique insider perspective on surety related topics.

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