Car Dealers Who Want the Best ROI for Their Marketing Efforts Must Focus On Millennials

401(K) 2013 / Foter / CC BY-SA

Car dealerships looking to get the biggest ROI on their marketing budgets, must focus their efforts on millennials, in other words, the generation of people born between the 1980s and the early 2000s.

Millennial’s purchasing power has steadily been increasing and is currently worth $170 billion a year. The main difference between millennials and car shoppers in the past is the increasing reliance on mobile communications. Thus, they favor businesses who keep in tune with their preferences.

Research among millennials shows that there are “two key actions for dealers” who want to attract more customers from that demographic. The first one is getting social, engaging millennials on various social media platforms by offering valuable content. The second one is going mobile. A large number of millennials are using their mobile devices to research dealerships and look for deals and special offers. Therefore, a dealer’s website should be mobile optimized.

Read the full article at Dealer Marketing Magazine.

Eric is the Chief Marketing Officer of JW Surety Bonds. With years of experience in the surety industry, he is also a contributing author to the surety bond blog. He has held a range of different roles within the surety industry, from agent assistant to bond issuer, which gives him a unique insider perspective on surety related topics.

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