Boxing Promoters – Only in America…

This post is an entry for our $25,000 scholarship contest. The post was created by Drake Hills and may not always reflect the views of JW Surety Bonds.


For 200 years, boxing has been one of the world’s favorite sports attractions. Throughout the world, the sport brings great anticipation, excitement, and entertainment to its viewers. All of this is generated by a professional who knows what the people want to see, and who makes it his business to know the skill levels of the various fighters who, when they make their way into the ring, can draw the most attention and cause the crowds to gather and become the anxious viewers for the big fight night.

The promoter —an intelligent businessman or businesswoman who is an expert in generating interest in sporting events – does exactly that…pairs two fighters, schedules a match, and then puts the word out to create a buzz on social media, television, radio, etc. for the match to be watched by millions of people in many countries across the world.

For starters, once a fight is officially planned, the promoter must be confident and dedicated to his plan to make one night a night to remember. There are various ways of getting the word out, and they vary widely in method as well as in cost. For instance, many promoters use guerrilla marketing: flyers, flash mobs, internet, and street art. These methods are typically done at a relatively low cost. But other much more expensive methods include TV ads and billboard signs.

In the industry of boxing promotions, there’s only one man who stands above all the rest. His name is Don King. As one of the most notable promoters of all time, he coined the phrase “Only in America”, and has been successful in promoting fights for some of the most famous and successful fighters of all time, such as Muhammad Ali, George Foreman, and Mike Tyson. Being a boxing promoter was only part of his act. Don King quickly became an American icon after his successful promotion of the Muhammad Ali vs. George Foreman fight in 1974. Some say a promoter gets as much exposure as the professional boxers themselves. There are interviews, special guest appearances on talk shows, radio stations, and even celebrity parties. Don King had all of that and more. He would later star in movies during the Mike Tyson era. King starred or was reflected in movies like: Teenage Mutant Ninja Turtles III, Rocky V, Devil’s Advocate, and The Great White Hype.

Promoters often advertise their brand as a result of their own individual personalities and functions they host, marketing the events under a consistent name. Not all promotions stop when fights are not in the making. Even during the “offseason” so to speak, promoters are still building their brand to a point where one tweet or poster can either establish charisma or ignite controversy throughout the world; either way, they’re still creating their brand. Promotion has been an underground industry, with companies operated by one or several well-connected charismatic individuals, often working part-time.

However, the growth of boxing promotions continues to build, most notably Golden Boy Promotions founded by East Los Angeles native, Oscar De La Hoya. He has signed numerous fighters under him. Two of his fighters recently contended for a championship belt under the Floyd Mayweather vs. Marcos Maidana II fight in September 2014.

At the end of the day, promoters need to hold a neutral position to ensure that the fight itself is advertised and promoted fairly for both parties although that can be difficult because one of the fighters could be signed to that promoter’s organization. Boxing promotion is important to the sport itself and is a big contributor to the success and popularity of the sport today.

Work Cited:

Hernandez, Josuee. “Best Promoters in the History of Boxing.” Bleacher Report. Turner Sports Network, 16 Aug. 2011. Web. 30 Sept. 2014

“Don King”. Encyclopædia Britannica. Encyclopædia Britannica Online.
Encyclopædia Britannica Inc., 2014. Web. 07 Nov. 2014

Golden Boy Promotions – About Us. Golden Boy Promotions – About Us. Golden Boy, n.d. Web. 30 Sept. 2014.

“Don King (boxing Promoter).” Wikipedia. Wikimedia Foundation, 11 June 2014. Web. 30 Sept. 2014.

Sandy is an in-house author and surety bond expert at JW Surety bonds, the largest bond agency in the U.S.



Good job, I enjoyed your perspective on boxing promoters. I am sure other will feel the same. This is a great blog.


Excellent job on this article. You made the topic interesting to read about and the flow was perfect. You sound like a professional writer.


Great job!!! I don't follow boxing but I thought your blog was great!! Very informative and thoughtfully written!

Kyle Davis

Very insightful on this topic! It was a very well-organized, impressive essay on a unique subject!

Nick Mertes

I like the perspective you took. The Promoters of the boxing world are very talented individuals and it was nice to see a glimpse into their side of fights. Great blog!


Good Article Drake! Very intriguing and at the same time informative. I particularly appreciate the way you cited your material.

Well Done!

Louisa Bullock

Phenomenal job Drake Hills! Extremely well written and highly informative. As someone who enjoys sports, and boxing in particular, I learned quite a bit about an aspect of that sport that I didn't know that much about. I think it's a great choice of topic, and you laid it all out very well. Keep writing! You certainly have the skills!

Yulonda miller

The article was very well written. I enjoyed your style of writing and found it very informative and interesting . Good luck on your endeavors .

Gail A.

Thank you for your post, I enjoyed reading it. I am not a boxing fan myself, but I definitely notice the work and efforts of boxing promoters as the hype reaches even to non-targeted audiences like me (usually as TV commercials or links to articles on my Facebook wall).

Hope Farquharson

Great article Drake!!! Very informative and well-written! I enjoyed reading and learning more about promoters.


Insightful perspective on promoters in boxing! Nice work, Drake. Powerfully written as well, drawing the reader into the boxing ring and world of boxing promotion.

wayne farquharson

Drake, You took me back to the good old days of boxing when the fight really meant the winner would be the world champ. Too many belts these day and those "big" fights never seem to happen because of politics. Good job.


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