Ultimately, car sales and customer retention are greatly dependent on the attitude of service advisors. That’s why it’s really important to choose your auto sales personnel carefully.
Undoubtedly, knowledge of the business and experience in sales are crucial criteria in choosing a service advisor. Then again, without proper people skills, no salesman can be truly successful.
When selecting your new employee or assessing the work of current advisors, keep in mind they should emit confidence. They should be able to easily approach a customer and make them feel at home in your shop. How customers react to the surroundings in your showroom is crucial for their buying decisions and retention as your clientele.
If a service advisor manages to engage and connect with the customers, this is a first but very important step in the sales process. Are your car salesmen doing their best in approaching customers?