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Daily Archives: March 20, 2014

20
Mar
2014

Car Dealers Who Want the Best ROI for Their Marketing Efforts Must Focus On Millennials

401(K) 2013 / Foter / CC BY-SA Car dealerships looking to get the biggest ROI on their marketing budgets, must focus their efforts on millennials, in other words, the generation of people born between the 1980s and the early 2000s. Millennial’s purchasing power has steadily been increasing and is currently worth $170 billion a year. read more »